GS Retail has opened a new concept for its GS25 convenience store business, its first ‘future-ready’ shop, located in Seoul’s Insadong district.
The ‘Ground Blue 49’ facility combines both cutting-edge technologies and Korean foodvenience offers to provide a unique retail experience for customers. Sporting a futuristic look and layout, the location spans 220 m2 and is divided into three different zones, including a retail tech area, a Korean food zone, and a K-noodle challenge site.
The company aims to set up this cutting-edge facility to pilot new innovations and cater to international tourists.
“Our goal is to provide unforgettable, special experiences and memories that can only be had offline, establishing this as Seoul’s new landmark convenience store,” said Kim Cheon-ju, head of the convenience store support division at GS Retail, according to a report by Korea BizWire.
Shoppers are greeted by automated stands offering pizzas, coffee and ice cream upon entering the retail tech area. The store also provides interactive experiences such as a candy machine and a photo printing kiosk.
Customers can also have a taste of different instant noodles at the K-noodle challenge station, which offers the popular Korean dish categorized into four spice levels, from mild to extremely spicy.
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