May 17, 2013
CSNews
DALLAS — As the weather warms up and summer arrives, 7-Eleven Inc. will cool things down with the introduction of its new Slurpee Lite Sugar Free Sprite flavor.
To fuel excitement for its iconic frozen drink, 7-Eleven is revealing an exclusive summer flavor lineup ahead of time. The Slurpee summer schedule will feature:
May 18 through June 23, new Slurpee Lite Sugar Free Sprite and Slurpee Fanta Oddball Orange.
June 24 through Sept. 3, Slurpee Lite Sugar Free Fanta Mango Lemonade and Slurpee Fanta Strawberry Lemonshade.
To kick off the season, the c-store retailer will offer its medium-sized Slurpee for just 49 cents every day during the upcoming Memorial Day Weekend from May 24-27.
In addition, 7-Eleven is engaging customers through Twitter by making summer #AWESUMMER for those who download the 7-Eleven mobile application (app) to their smartphones via the App Store or Google Play. The 7-Eleven app will supply customers with coupons for free merchandise every week, including exclusive offers such as free Slurpee drinks and free Snickers Ice Cream Bars.
On May 23, the c-store chain will host a celebrity kickoff event in support of Slurpee Summer Days.
7-Eleven Inc. operates, franchises and licenses more than 8,500 stores in North America.
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