Coca-Cola Commits to Helping Fight Obesity

NACS Online
May 9, 2013

The Coca-Cola Company announced four global commitments designed to contribute to more active communities.

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ATLANTA – The Coca-Cola Company announced yesterday four global business commitments with an underlying goal of contributing to healthier and more active communities. The commitments apply to the more than 200 countries where Coca-Cola sells its brands and include:

Offer low- or no- calorie beverage options in every market

Provide transparent nutrition information, featuring calories on the front of all of our packages

Help get people moving by supporting physical activity programs in every country where we do business

Market responsibly, including no advertising to children under 12 anywhere in the world

“Obesity is today’s most challenging health issue, affecting nearly every family and community across the globe. It is a global societal problem which will take all of us working together and doing our part,” said Muhtar Kent, chairman and CEO of The Coca-Cola Company. “We are committed to being part of the solution, working closely with partners from business, government and civil society. Today’s announcement is another step forward on our journey, as we take action with scale and reach across every country and continent where we operate.”

Kent made the announcement while joined by Georgia Governor Nathan Deal and Atlanta Mayor Kasim Reed.

In related initiatives, Coca-Cola has implemented product and packaging innovations including smaller portion sizes with the expansion of mini-cans in the United States, Australia, Canada, Korea and Thailand. The Coca-Cola system currently supports hundreds of healthy living programs in more than 115 countries. Coca-Cola’s portfolio includes nearly 800 low- and no-calorie beverages, representing 25% of its global portfolio.