C-store Chain ampm Offers Collectible Cups

April 3, 2013
CSDecisions

“With a limited supply available at each participating ampm location, collectors will be challenged with the mission of acquiring a complete set,” says ampm marketing vice president.

Convenience store chain ampm has joined forces with Blizzard Entertainment to offer customers an exclusive set of collectible cups based on StarCraft II: Heart of the Swarm, which was released worldwide on March 12.

Four designs, each one a 32-ounce cup, will be deployed only at participating ampm locations. The cups will be presented in a next-generation display piece, featuring a hard-hitting branded StarCraft II: Heart of the Swarm base and header card. This set marks the second time ampm has teamed up with Blizzard, following the release of a set of four World of Warcraft collectible cups in 2012.

“These cups showcase stunning artwork from Blizzard’s beloved real-time strategy franchise and StarCraft players will be blown away,” said Donna Sanker, ampm marketing vice president. “With a limited supply available at each participating ampm location, collectors will be challenged with the mission of acquiring a complete set.”

The cups will be available only at participating ampm locations beginning April 2.

For more information on the March 12 release of Heart of the Swarm, including details on the global launch party, visit www.StarCraft2.com/SwarmLaunch.

The ampm-branded convenience stores are currently found in California, Nevada, Oregon, Washington and Arizona.