Darrell Lea accessible to all Australia

Darrell Lea, the iconic Australian Brand established in 1927, has new owners, new branding, refreshed look and has appointed The Distributors as national wholesaler.

Well-loved by Australians young and old, the supply of Darrell Lea’s famous Rocklea Road , Batch 37 Soft Liquorice, Liquorice Allsorts, Choc Orange Balls, Liquorice Twists, Peanut Brittle and more is now accessible to P&C and Route trade through The Distributors 39 warehouses located nationally.

“It is an exciting time for The Distributors. Darrell Lea is an iconic Australian Brand and this partnership reinforces our Confectionery core competence. We are thrilled that we can be part of Darrell Lea’s continuing history and return supply of their products to the market accessible to everyone in Australia using our network of warehouses” said Alessandro Garofalo, General Manager, The Distributors.

“The demand by consumers for Darrell Lea is solid and buying Darrell Lea supports Australian Manufacturing and jobs.”
The full range will be made available through The Distributors. We will work with our customers to determine the most suitable best-selling core lines to range within their outlets. Seasonal products will be stocked in-line with promotional calendar for example Mother’s Day, Halloween and Christmas.

The core product lines include 20 products