05-02-2013
Australian Leisure
Costco Wholesale, the world’s seventh largest retailer with 602 warehouses globally and which generates over 1.9 million transactions per day, has joined forces with Plus Fitness 24/7 as part of launching their ‘Ticketed Item’ sales in Australia.
With gym memberships making up 24% of all Ticketed Item sales in the USA, this is a first for the fitness industry in Australia as well as the Australian retail industry.
Explaining the development Plus Fitness Franchisor Nigel Miller stated “to align ourselves with such a major player in the retail space is exciting for our brand and to be the first chain of gyms in Australia to have its memberships sold in a true retail environment is also very exciting.
“This retail strategy has enabled us to open up our membership sales and expose our brand to a whole new market which is of great benefit to our franchisees.”
Since the program launched on 17th January, Costco customers have been able to purchase their Plus Fitness 24/7 gym membership in store, then simply take this to their closest Plus Fitness 24/7 to activate it.
As a result, sales of Plus Fitness 24/7 memberships at Costco Wholesale stores in Australia are already exceeding expectations.
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