David Jones puts the sting into online retail

Phil Jacob and Nathan Klein
November 08, 2012
The Daily Telegraph

IF you can’t beat them – join them.

After watching online shopping websites make huge inroads into their traditional dominance of the retail sector, David Jones has unveiled a brand new online store it hopes will level the playing field.

Customers will be able to take their pick from more than 950 leading international and Australian brands, giving shoppers the choice of more than 90,000 individual items across fashion, accessories and cosmetics.

“For the first time, customers anywhere in Australia will be able to access the breadth of brands you would find in one of our flagship downtown stores,” David Jones’ group executive of merchandise Donna Player said.

New brands, including Armani Collezioni, Diane Von Furstenberg, J Brand, Kate Spade, Marc by Marc Jacobs, MJ Bale, Nudie Jeans, Paul Smith, Scotch & Soda, Simon Carter and Ted Baker, will also be sold for the very first time.

Rebecca Iacomino, 29, said the online world of retail appealed to everyone.

“It’s for customers who are time-poor, customers who like trying on clothes in the store and then buying online. It’s even for those just wanting to browse through the latest trends. There’s something for everyone,” she said.

Her friend Anna Fam, 27, said being able to browse the top brands and designs on her iPad and iPhone would make shopping a lot easier.

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