NACSOnline
Jul 19, 2012
Ikea has introduced a private-label beer at its U.K. stores — no assembly required.
NEW YORK – Ikea recently launched a private-label beer at some of its stores in England, Geekosystem.com reports.
ÖL Mörk Lager, emblazoned with the Ikea logo, is available for sale in stores only. The dark lager contains 4.7% alcohol and is sure to make those long nights fumbling with allen wrenches as one assembles bookcases and a stand for a flat-panel TV more palatable (if slightly more challenging).
The beer has received somewhat favorable reviews: beer review site Untapped gave it an average rating of 3.46 rating out of five, based on 11 reviews.
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