7-Eleven Celebrates 85 Years In Business

CSD Staff
Jul 02, 2012

7-Eleven hands out free Slurpee drinks for its 85th birthday, along with a big summer sweepstakes of offers for customers.

7-Eleven prepares for its birthday on July 11, where participating stores in the U.S. and Canada will give away free 7.11-ounce Slurpee drinks between 11 a.m. and 7 p.m.

Slurpee drinks are a summer tradition for Americans along with amusement parks, big box-office movies and cookouts. The free Slurpee promotion will move Americans to their local 7-Eleven next Wednesday.

“7-Eleven Day, or free Slurpee Day, gets bigger and more popular every year,” said Joe DePinto, 7-Eleven president and CEO. “This year, we expect to give away 7 million Slurpee drinks, more than ever before, beating last year’s offer by 2 million.”

DePinto said this year also marks the 45th birthday for the iconic Slurpee drink. He said the day is also used to support and welcome new customers to the c-store.

The company Website is promoting 7-Eleven Day with cut-out party attire for customers to download from www.slurpee.com/Rewards.

Six Flags, 7-Eleven Slurpee partner, joins in the fun by offering a special admission price of $7.11 to guests after 7:11 p.m. on 7-Eleven Day if customers present a receipt from a 7-Eleven purchase dated 7/11/12. Guests will receive a VIP wristband to attend the “Exclusive 7-Eleven Coasters After Dark” event that evening.

Cinemark also wants to give away 7.11-ounce Slurpee drinks at participating theaters in Dallas, Houston, Salt Lake City and Portland from 7 to 11 p.m. that night.

“We plan to keep the fun rolling on all summer long,” said Laura Gordon, 7-Eleven vice president of brand innovation. “For example, during July, we offer the new flavors of Fanta Sugar-Free Strawberry Banana and a delicious Fanta Lemon Creme along with our regular Slurpee flavors.”

Gordon said during the upcoming summer months, 7-Eleven customers can take part in the peel-play-and-win game to redeem prizes.

7-Eleven, based in Dallas, is the largest chain in the c-store industry, operating approximately 9,300 franchises or licenses in North America alone.