Coca-Cola is launching its own coffee, energy drink this year

Hannah Frishberg
April 24, 2019
New York Post
Get ready to taste the feeling — of Coke Coffee.
Coca-Cola is hopping on the ready-to-drink coffee%20Coffee) trend and rolling out a new java product across the globe this year, the company announced Tuesday.
“Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump of work,” said CEO James Quincey during an earnings call.
The launch comes on the heels of Coke’s purchase of coffee company Costa.
By the end of the year, Coke Coffee will be available in over 25 markets worldwide, Quincey said. The new cup of joe combo contains less sugar and more caffeine than a normal Coke and is part of the brand’s efforts to become a “total beverage company” and not just a soda purveyor.
A lso coming down the Coke conveyor belt — starting in Europe — is a Coca-Cola energy drink, which is set to launch in April. (A “Frozen Coke” in a squeezable pouch is currently available in Japan.)
All of these new products come on the heels of “a weak annual outlook” that overshadowed solid quarterly results in February, wiping out stock gains for the year and sparking the worst sell-off of company shares in more than a decade.
Coke expects organic revenue growth of 4% in 2019, a point lower than 2018. Quincey told the Associated Press in February that higher tax rates, currency fluctuations and volatility in emerging markets will all be headwinds in 2019.