MD of Coles, Steven Cain, has hinted at plans to introduce a new convenience strategy for the supermarket which would include smaller-format stores, meal kits and express deliveries.

Nielsen’s research into meal kits in Australia revealed that more than 64% of HelloFresh and Marley Spoon primary shoppers are less than 45 years old. The research suggested that retailers could use meal kits as a way to increase basket sizes, as shoppers revealed they are willing to pay more for convenience. Source: Inside Retail.