Alibaba has launched 88 VIP, a new loyalty initiative that gives paying members access to exclusive benefits across commerce, entertainment and local services. The program is an extension of Alibaba’s existing loyalty program, 88 Membership Club. Alibaba estimates the total value of benefits available at up to RMB2000 (around $397) and says it will continue to bring more exclusive offers to paid VIP members with the aim to attract more users. Source: Inside FMCG.
Posted in Industry News
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