JD.com takes US$24.7bn in sales during its 6.18 shopping festival
Date: 28 June 2018
JD.com has reported a record-breaking US$24.7bn during the 18-day shopping festival. This year the ecommerce giant has provided shoppers with the ‘boundaryless retail’ experience, benefiting from its technology and retail partnerships.
Pop up stores and experience centres
1,400 brands showcased their products and interacted with Chinese shoppers during the festival in JD’s pop-up stores and experience centres. Shoppers could sample foods, trying on clothes and testing home appliances before making a purchase online. The pop up shops, which spanned 30 cities, received over 43 million visits.
Daojia delivery from physical stores
Besides buying online, shoppers were also able to buy products from bricks and mortar retailers on Daojia’s platform and get the purchases delivered to their homes. Orders to Walmart stores via JD Daojia, for example, quadrupled during the 6.18 sales period from the same period a year earlier.
Augmented reality facilitated shopping
JD’s AR Styling Station, a function in the JD mobile app, enabled shoppers to test the new looks without physically trying on the products. 52,000 boxes of Johnson & Johnson’s 1 Day Acuvue Moist lenses were sold in one day during the festival.
Behind the numbers, it was JD.com‘s superior supply chain that made sure 90% of orders were delivered on the same or next day, despite the spike in order volume. The sale this year has shown us the potential of retail in the future.
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