Menuboard Optimization "Juices Up" Jamba's Sales

Project Objectives 

Jamba Juice management sought to optimize the brand’s menuboards to increase business performance and improve customer perception. Specific objectives were to:

• Increase check average and margin by increasing sales of high priority menu items
• Improve customer throughput by improving ease and speed of menuboard navigation, item selection and ordering
• Increase customer perception of Jamba’s menu variety and value

Proven Optimization Approach 

Consisted of employing King-Casey’s proven 3-step process:

• Menu Strategy – King-Casey worked with Jamba Juice senior management to develop a menu strategy which would achieve the overall business objective of increasing average check and margin through the increased sales of high priority menu items.
• Menuboard Strategy – Building off the menu strategy, we developed a new menuboard strategy specifically designed to achieve the project objectives. Strategic menuboard schematics and concepts were developed to guide the creative execution development of the new Jamba menuboard.
• Key elements of the optimized menuboard strategy included a new menu item placement and space allocation based on product sales and margin objectives, better use of menuboard “Hot Spots” (based on customer flow and line-up) and increased use of product-as-hero images to communicate product quality and variety.

Business Results

The optimized menuboard strategy was tested in Jamba’s stores and achieved the following key results:

• High priority menu items sales increased significantly versus control
• Average check increased considerably versus control
• Speed of service increased considerably versus control

About King-Casey

For more than half a century, we have been helping companies build competitive brands by dramatically improving the customer experience. Our highly creative solutions are firmly grounded in insights derived from hard data about consumer behavior. Our solutions are designed to delight your customers and help you achieve your business objectives. We provide a complete range of services including assessment, research, branding, visual merchandising, retail prototype design, and rollout. We will help you develop creative, innovative solutions that result in increased customer loyalty, higher sales and greater return on investment. We can make a positive impact on your business while exciting your customers with fresh, innovative and competitive design solutions.

Be sure to visit our website: www.king-casey.com