Optimized P2P Communications Drives Supermarket Chain's Growth

A Regional Supermarket Chain

Adams Hometown Market is a regional super-market chain in the Northeast with large competitors such as Stop and Shop, Big Y and ShopRite. To better compete with these bigger and better know brands, Adams management turned to King-Casey to differentiate the Adams Hometown Market brand and improve the customer experience and path to purchase from curb to checkout.

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How COZI Resulted in an Optimized P2P Strategy

Adams Hometown Market’s path to purchase was optimized utilizing COZI

What’s COZI?

The name itself is an acronym for “Customer Operating Zone Improvement”. COZI® is a strategy developed by King-Casey for developing improved design and communication strategies based on how customers use a retail space.

Any retail store (included a grocery store) is a collection of many different “customer operating zones”. We’ve learned that customers behave differently in different zones. Customer needs and expectations vary from one zone to another. By identifying customer needs on a zone-by-zone basis, and by understanding how customers behave in different zones, we can craft zone-specific designs, communications and merchandising strategies that are sharply responsive to how customers use and behave in the zones. This blend of science and design results in a more enjoyable customer experience, and can significantly increase sales for the business.

The Journey Starts at the Exterior

A new brand identity and tagline was developed to clearly communicate the Adams Hometown Market brand positioning of freshness, quality and friendly service.

Branded Communications Lead the Way 

An optimized P2P communications system improves ease and speed of navigation and shopping throughout the customer journey.

Sub-branding Improves Shoppability

Departmental differentiation improves shoppability while enhancing visual appeal.

Local Heritage Reinforces Brand Positioning

Historical mural in high-traffic produce department connects Adams Hometown Market brand to local community.

P2P Optimization Results in Double-Digit Sales Growth

The Adams Hometown Market optimized P2P program generated double-digit sales increases versus existing stores.

King-Casey Can Help Your Business

King-Casey is one of the leading retail and restaurant consulting and design firms in the world. For more information about King-Casey and what we do, click here or on the image to the right.

About King-Casey

For more than half a century, we have been helping companies build competitive brands by dramatically improving the customer experience. Our highly creative solutions are firmly grounded in insights derived from hard data about consumer behavior. Our solutions are designed to delight your customers and help you achieve your business objectives. We provide a complete range of services including assessment, research, branding, visual merchandising, P2P communications, retail prototype design, and rollout. We will help you develop creative, innovative solutions that result in increased customer loyalty, higher sales and greater return on investment. We can make a positive impact on your business while exciting your customers with fresh, innovative and competitive design solutions. Be sure to visit our website: www.king-casey.com.

For more information please contact:

King-Casey (USA), Tom Cook, Principal, T: +1 203 571 1776, tcook@king-casey.com