The Distributors Announce Acquisition of Impulse Marketing

 
Media Release
26 February 2018
 
The Distributors, Australia’s leading national independent wholesaler group, announces the acquisition of Digital Marketing agency, Impulse Marketing Pty Ltd.  The move is part of The Distributors vision to continue to provide high levels of service and opportunities to partners in the FMCG Industry.
Impulse Marketing is an established innovative digital agency operating Brandz Online, Brandz Snapshot, Brandz Apps and Brandz Digital Services. Through these service touch points, Impulse Marketing instantly connects manufacturers to wholesalers and retail customers in a relevant and timely manner.
Commenting on the announcement, General Manager The Distributors, George Tsapoutas said “The acquisition of Impulse Marketing provides strong synergy to our growth and service strategy and we look forward to enhancing our digital capabilities for our customers and supply partners. “
Karen Campbell, Impulse Marketing General Manager, said “The acquisition will now allow the Digital business we have created to flourish. The Brandz App technology is currently undergoing an exciting overhaul and will allow suppliers to have their own branded app and email retailer orders directly back to the wholesalers.
Karen Campbell will remain as General Manager of Impulse Marketing.
For further information on how Impulse Marketing can help your business, contact Karen on P (07) 5613 3813, M 0400 842 020 or E: karen@brandzonline.com or visit www.brandzonline.com.au
About The Distributors
The Distributors are Australia’s leading National Independent Wholesaler Distributors to petrol & convenience, corner stores, pharmacy, newsagents, schools and the route market and specialise in confectionery, beverages, snacks, grocery and customer service. Operating 35 locally owned warehouses nationally, The Distributors provide National Coverage with Award Winning Localised Service. The Distributors continue to be awarded for the highest level of service unmatched in the industry: AACS Distributor of the Year 2015, 2016, 2017; Caltex Supply Chain Supplier of the Year 2015/ 2016; New Sunrise Distributor of the Year 2017; UCB Stores Wholesaler/ Distributor of the Year 2016 and 2017. www.the-distributors.com.au
About Impulse Marketing
Impulse Marketing is a marketing agency instantly connecting manufacturers to wholesalers and retail customers in a relevant and timely manner. Established in October 1996, Impulse Marketing launched Brandz@retail publication to the FMCG market to keep retailers and wholesalers all over Australia informed of new products, consumer and retailer promotions, industry news and statistical data. With increasing demands for up-to-date catalogues and information, Impulse Marketing launched Brandz Online, a simplified way retailers can source products. Featuring manufacturer catalogues and product catalogues by category available at your fingertips these are updated weekly to ensure retailers and wholesalers have the latest product and pricing information. New products are loaded daily.www.brandzonline.com.au
For more information
Impulse Marketing Pty Ltd
Karen Campbell
M 0400 842 020    P (07) 5613 3813
karen@brandzonline.com.au
www.brandzonline.com.au
The Distributors   
Shanie Stern
M 0421 048 377
Shanie.Stern@the-distributors.com.au
www.the-distributors.com.au