Unilever to acquire Sundial Brands

Multinational giant Unilever has announced an agreement to acquire Sundial Brands, a New York-based personal care products company. “Sundial is an important addition to our US portfolio of purpose-driven companies, which includes Ben & Jerry’s and Seventh Generation.” Sundial Brands product roster include SheaMoisture, Nubian Heritage, Madam C.J. Walker and Nyakio. Unilever said through its Community Commerce business model, B Corp and Fair for Life certifications, Sundial’s approach complements the Unilever Sustainable Living Plan (USLP) to accelerate growth while increasing positive social impact. Sundial Brands will operate as a standalone unit within Unilever. Sundial’s founder, Richelieu Dennis, will continue to lead the business as CEO and executive chairman. Sundial’s 2017 turnover is expected to be approximately US$240 million.

Source: www.insidefmcg.com