Coca-Cola has launched another sugar-free variety and will encourage consumers to choose the product over traditional Coke amid mounting pressure from health professionals. Sandhya Pillay, country manager of Coca-Cola Oceania said the launch of the new product was a result of changing consumer tastes and preferences, and a way for the company to remain relevant. The company has spent five years developing the new Coke No Sugar recipe which it claims tastes almost identical to Coke classic. It says that its consumer testers could not tell the difference. Pillay said the launch was a huge change for the company. The company has faced increasing pressure from health experts calling for a ban on sugar-sweetened drinks linked to obesity, type-2 diabetes, addiction and tooth decay.
Source: www.nzherald.co.nz
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