3 FOODSERVICE MOVES 7-ELEVEN HAS ALREADY MADE IN 2025

While North America’s largest c-store retailer begins building hundreds of food-focused stores, it’s also making more immediate changes to its menu.

7-Eleven appears to be going all-in on foodservice this year.

It’s building out its commissary network across the U.S. to make more proprietary prepared foods, has set ambitious growth goals for its delivery arm and, most notably, is building hundreds of larger, food-focused c-stores.

Amid its broader focus on food, 7-Eleven keeps rolling out new products, which are appearing on menus at its proprietary QSRs, including Speedy’s Cafe, Raise the Roost Chicken and Biscuits, and Laredo Taco Company; as expansions to its private label line; or through cross-promotional brand partnerships.

So far in 2025, the company has employed all three of these launch tactics.

Below are several products 7-Eleven has already announced this year as it looks to boost its foodservice reputation.

Laredo Taco’s chicken fajita burrito

7-Eleven has introduced a new chicken fajita burrito, which includes seasoned chicken and grilled peppers and onions wrapped in a tortilla, to its Laredo Taco locations.

This item joins an array of other burritos, tacos, bowls, quesadillas and sides available at the Mexican QSR.

At the same time, 7-Eleven highlighted a pair of $4 breakfast meal deals to appeal to the value trend.

Rewards members can get a chorizo breakfast taco and any 8.4-ounce Red Bull energy drink at Laredo Taco or a croissant breakfast sandwich and a 8.4-ounce Red Bull at Speedy’s Cafe or Raise the Roost.

7-Eleven has been experimenting with flavors across all three of its QSR brands over the past few months.

Laredo Taco floated a limited-time trial of quesabirria — birria-style beef with cheese — in both a taco and a bowl form in November.

Meanwhile, the retailer partnered with Mike’s Hot Honey for specials at the other two QSRs.

Raise the Roost added hot honey chicken sandwiches, while Speedy Café launched hot honey-flavored boneless wings alongside pepperoni pizza.

Slurpee-flavored Mini Melts

Slurpees are as synonymous with 7-Eleven as the Big Gulp is, and the retailer has channeled that brand popularity into products outside the frozen beverage space.

At the start of the year, 7-Eleven released Slurpee-flavored gummies in its private label candy line. 

This summer, the retailer is partnering with beaded ice cream maker Mini Melts to make a flavor inspired by the blue raspberry Slurpee.

Shoppers will be able to find the new flavor at participating 7-Eleven, Speedway and Stripes locations.

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